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Tuesday, March 23, 2010

Discovery Channel Wins Bid For Sarah Palin’s Alaska

Sources say Discovery Communications has edged out rival A&E Networks in the bidding for the project, titled "Sarah Palin's Alaska."
Although travelogues are on brand for the Discovery flagship, having Palin as a centerpiece also makes the show a fit for mom-friendly TLC. Clearly nature docs are still viable for the company -- Discovery's latest effort in genre, the miniseries "Life," just debuted to 11.8 million viewers on Sunday night.
In her numerous TV appearances across a variety of programs, Sarah Palin has likewise proven she can draw an audience. Yet her show won't come cheap. Governor Palin's agent is asking $1.5 million per episode but considering the millions  & millions of viewers it is a bargain.  It will most likely be the most watched documentary in history. 
The high-definition program will be shot in a style similar to "Life" or the 11-part "Planet Earth" and will feature Sarah Palin as a guide to the Alaskan outdoors. 

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